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"I listen to all your SAP podcasts in my car, until my kids get mad at me and make me put on music for them instead. Keep up the good work!"

- Robert Max, 2007 Solution Manager Community of Interest, and Systems Management Special Interest Group Chair for the Americas' SAP Users Group - Visitor Feedback

"Jon, let me congratulate you on building a site which exclusively caters to SAP skills and careers and answers a lot of doubts young and senior SAP consultants have about what skills to have and get trained on."

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"I have been reading your SAP newsletters for over a decade now... It's remarkable that you have now embraced the Web 2.0 delivery methods - Podcasts, Twitter etc - without sacrificing the in-depth nature of your analyses!" - Dave Sen, SAP Enterprise Architect - Reader Feedback

"I visit almost everyday to check out whether there is something new and what the future trends hold for SAP skills and careers."

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"I was struggling with career direction a few years ago and you provided me with some extremely valuable advise. I've been very satisfied with my career direction which was influenced in large part by your coaching. Thanks again!" - Keith

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"You have always been there with a prompt reply when it matters the most. You have really been a mentor in true sense."

- Hussain Sehorewala -

So What Can JonERP Do For SAP Solutions and Services Firms?

We get the question all the time: "Your web site is excellent/nifty/fun, but what can you do for clients?" So, we decided to address this with our SAP Services Blog, where you can read about what Jon Reed and the JonERP team do for clients in our typical frank language. For a broad overview of all our SAP client services, go here. Otherwise, scroll down for specifics on how Jon brings together SAP media, business strategy and Web 2.0 techniques to help his clients stay one step ahead. Also: there is plenty of bonus content here to apply to your current SAP business and marketing strategy.
SAP and Web 2.0 Client Services - Examples of Work Performed Print E-mail

jonerp.jpgThe term "Web 2.0" is full of hype, especially when we take a more skeptical look at whether or not these tools can actually help businesses grow in a challenging economy. At, we help SAP services firms make more money, improve their data, and increase their market reach. (See our SAP services overview for a broad view of what we do.) Properly applied to an SAP context, Web 2.0 services can make a difference with all three of these objectives. Of course, each firm must take a close look at which tools can truly have an impact for them rather than simply assuming that "one size fits all." Jon Reed can help you sort through the hype and succeed with a range of Web 2.0 SAP initiatives.

Examples of Jon's "SAP Web 2.0" Client Services:

- Increase LinkedIn marketing and recruitment presence and successfully use LinkedIn for product and service "crowdsourcing."

- Advise on effective use of Twitter to increase SAP community audience and provide a tool for product and market feedback and news sharing.

- Develop a newsletter infrastructure and functionality for the emailing of original content, often repackaged from the web site, to target either consultants, job seekers, or both.

- Optimize current web site for SEO (Search Engine Optimization) for better organic search results from Google (better organic search results means higher placement from Google, which is a money saver on marketing costs and a great way of leveraging the existing web investment). Ensure that key SAP words and phrases are effectively tied into the web site and content in ways that Google respects as "white hat" techniques (no "black hat" SEO tricks are used).

- Install Google Analytics on the entire web site in order to build a baseline of data for analyzing traffic patterns with the goal of boosting web traffic. Also activate a server-side stats package for the purposes of comparison analysis. Activate Google Webmaster Tools to ensure that the web site is being optimized properly in Google, and potentially submit a sitemap to Google and make sure the web site is submitted to the main search directories. Once all traffic monitoring is in place, traffic patterns are analyzed for the purpose of better leveraging web site traffic for business goals.

- Create an interactive environment on the web site that would put a face on the company and build trust and visibility in the SAP community. Users would be able to update their own blogs, or collective blogs, through an easy-to-use interface that would not require HTML coding. Moderation services/quality control/editing can be provided as needed. We can also set up RSS feeds that would allow visitors to subscribe to the blog content in their RSS readers.

- Create value-added services for "on project" consultants, such as a password-protected support forum where consultants can support each other and build an internal knowledge base on SAP-related project issues and topics.

- Build a blog infrastructure that is either integrated with or added onto the existing company web site.

Bill rates are reasonable and depend on the scope and duration of the project. Estimates can be provided on a case-by-case basis.

To speak with me further about your project and how I might be of assistance, please call or email me.

And yes, I do pay referrals for those who introduce me to clients that result in successful projects. Contact me to discuss.

Jon Reed is an independent SAP analyst and SAP Mentor who blogs and podcasts on SAP consulting trends. Jon is the president of, an interactive web site that features his take on the changing SAP marketplace. Jon works with SAP services firms to optimize their online recruiting practices and develop a more effective "conversational marketing" approach. Jon is also the author of The SAP Consultant Handbook, and he is a regular contributor to PAC's "Feeding the SAP Ecosystem" analyst blog. 



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"I have referenced your articles on for my internal Fujitsu colleagues on how the functional skill set is changing. It's not just theory, but real life change and the need for new SAP skills."

- Ranjan Baghel, Associate Director, Fujitsu America - Site Feedback

"I can't imagine any SAP professional who is serious about their career not utilizing the website. I know I used it frequently when I did SAP consulting. I use it even more now and I know my colleagues go there quite frequently to increase their knowledge of the SAP market, it is a source of great information."

- David Dawson, SAP Direct Hire Consultant, Acsys -

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"Jon, you are definitely spot on with your analysis of the SAP market. I've been using your websites for over five years now. Instead of buying all the SAP books, I use your stuff to catch up with what's new in the ever-increasing SAP market." - Mark Reader Feedback

"I've kept up with your site for a long time and your articles via and elsewhere. I just realized a few months ago that you were also the author of the first SAP Consulting book that I read when I decided to take the leap from working at a Utility company to becoming an SAP Consultant. The SAP Consultant Handbook is a staple for any SAP consultant, new or experienced. I just wanted to thank you for the quality work."

- J. Michael Peace, Independent SAP Consultant -