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SAP Business Resources - For SAP Solutions and Services Firms

JonERP notes: I share all kinds of private briefings and custom research with the third party SAP solutions and services firms I work with. Now I'm sharing adjusted versions of some of this work with JonERP readers. I'll be adding to these resources over time, if there's anything you'd like me to add here, please contact me.
SAP Business Resources
The Power of Pull, SAP Style: How I use "pull technologies" to raise my game - and how you can too Print E-mail

jonerp_full_logo.PNGJon Reed notes, May 1, 2011: I originally wrote a version of this article on the "Power of Pull" for the SAP Mentors Quarterly, 1st Quarter 2011. This topic is core to what I do, so I'm publishing an expanded version of this article here on I'm publishing this in my JonERP client services section because many of my clients have asked me how to better analyze conversations about their products. I tell them that if you only look at "pull" for analyzing sentiment, you're leaving a lot on the table.

The best thing about pulling information is developing a more sophisticated (and real-time) understanding of what's happening in your industry. Now you're building a reputation around thought leadership as opposed to pushing product. Picking up on fresh client leads is a bonus, and often a natural byproduct of pull as a discipline.  As you comment on (and share) information as it comes out, you deepen relationships in a way that is not possible if you are focused only on broadcasting your own messages. Unless you're a large company, the tools needed to pull this off are largely inexpensive or free. But it does mean debunking the fantasy that you can get all the info you need simply by checking in on Twitter a few times a day. Here's how I do it.

A Defiant Guide to Search Engine Optimization for SAP Web Sites Print E-mail
(Why “SEO Gurus” are Overrated, and What to do About It)

This is a shorter version of a piece on SEO for SAP web sites I provide to new JonERP clients. The goal is to reclaim a ridiculously common sense approach to building effective web sites: better content leads to greater visibility. Too often, companies waste excessive money on "SEO experts" when their real problem is an absence of thought leadership and the content to back it up. There is also the problem of over-relying on quickly dated blog content when search thrives on deeper reference materials. The most basic concept for SEO in the SAP world is effort. There is such a huge amount of SAP content out there - you are not going to get search attention without originality and dedicated effort.

How Are SAP Decision Makers Impacted by Social Media? A JonERP Briefing Print E-mail
Over the last few years, the most common question I get from my clients is some variation on this: Is social media effective in terms of reaching SAP decision makers? Or is it just an overblown, over-hyped waste of time? And what do SAP decision makers find relevant when they are online? I have conducted quite a bit of research on this topic, which I share with my regular clients. However, I'd like to share a few of the highlights of this research with JonERP readers. If you want to discuss this in more detail or look into how it might apply to your firm specifically, get in touch.


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