Check Jon's latest diginomica blog!

Here's Jon's diginomica blog updates
Read Ultimate SAP User Guide kindle reviews Podcast Feedback

"I listen to all your SAP podcasts in my car, until my kids get mad at me and make me put on music for them instead. Keep up the good work!"

- Robert Max, 2007 Solution Manager Community of Interest, and Systems Management Special Interest Group Chair for the Americas' SAP Users Group - Visitor Feedback

"Jon, let me congratulate you on building a site which exclusively caters to SAP skills and careers and answers a lot of doubts young and senior SAP consultants have about what skills to have and get trained on."

More Site Feedback

"I have been reading your SAP newsletters for over a decade now... It's remarkable that you have now embraced the Web 2.0 delivery methods - Podcasts, Twitter etc - without sacrificing the in-depth nature of your analyses!" - Dave Sen, SAP Enterprise Architect - Reader Feedback

"I visit almost everyday to check out whether there is something new and what the future trends hold for SAP skills and careers."

More Site Feedback

"I was struggling with career direction a few years ago and you provided me with some extremely valuable advise. I've been very satisfied with my career direction which was influenced in large part by your coaching. Thanks again!" - Keith

New JonERP Feedback

"You have always been there with a prompt reply when it matters the most. You have really been a mentor in true sense."

- Hussain Sehorewala -

Welcome to the Podcast Directory

This podcast directory provides handy previews, in text format, of all the podcasts available for download at There are also video podcasts in the SAP Blog section. Note: The JonERP iTunes feed is currently the most complete audio feed of all new audio content, as Jon posts audio of his video podcasts and hangouts in that feed also. If you're a video fan you'll want to track also.
To gain access to the audio for all the podcasts listed in the directory below - 100 and counting - you will need to register with Registration is currently free.
SAP Podcast: Jon Reed Interviews Steve Strout, ASUG CEO Print E-mail

Podcast Interview Date: December 3, 2007
Download Podcast (Must be Registered and Logged In!)
View Transcript

Jon Reed speaks with Steve Strout, CEO of ASUG, Americas' SAP Users' Group, about the key issues SAP customers are facing in the NetWeaver and eSOA era. Jon asks Steve about the different perspectives SAP customers have concerning upgrades and how ASUG can make an impact on SAP project team education and support during the upgrade cycle. Steve also talks about how ASUG is impacting SAP's product evolution and he shares his vision for ASUG in 2008 and beyond.

During this thirty-five minute podcast, Jon and Steve touch on key topics such as:

- How Jon first met Steve at SAPPHIRE/ASUG 2007, and right after they met, someone spilled a drink on Steve. Jon begins the podcast by telling Steve he hopes that this initial spill is not permanently associated with talking with Jon. Jon talks about how ASUG has evolved from a "small thorn in SAP's side" to a "true collaborative" partner, and one of the most powerful software users groups in the world.

- Steve talks about how he initially got involved in ASUG with his first event he attended in 2002, why he is so impressed by the passion of the SAP community, and how his role at ASUG evolved until the opportunity to become ASUG's first CEO emerged this fall.

- Jon asks Steve about his progress on developing an ASUG strategy for the coming year, and Steve shares his vision of redefining what a software user group can be. Steve's goal is to reach the point where ASUG is at the center of the SAP ecosystem. Steve talks about how the 50,000 plus ASUG members have had a major impact on SAP's product development through ASUG's expanding group of Influence Councils.

- Jon tells Steve that at TechEd, he ran into a number of SAP customers who were still confused about NetWeaver, eSOA, and how to leverage to eSOA technology to get a true return on investment. He asks Steve to explain how ASUG can help customers sort through their eSOA confusion and come up with a solid roadmap. Steve talks about the way that SOA technology has evolved, and the power of the eSOA architecture due to the loose coupling and the potential to involve customers and suppliers through exposed services. Steve talks about two of ASUG's new SIGs (Special Interest Groups) dedicated to eSOA: one focused on Enterprise Architects, and one on eSOA, and how those SIGs allow ASUG to gather and relay key feedback and influence SAP's approach to eSOA.


- Steve asks readers for feedback on whether it would be helpful to offer regional workshops on getting started with eSOA and developing an eSOA roadmap, and if so, what regions and cities would be best for the sessions.

- ASUG regularly conducts "Voice of the Customer" surveys to identify the key "pain points" SAP users are facing in both functional and technical areas. Steve tells us that the key pain points SAP customers are facing are: 1. upgrades, 2. eSOA and 3. how to get the most out of their existing SAP investment. Steve talks about the upcoming "SAP upgrade symposiums" that will help ASUG members network with other members who are in the same situation or are further along. 

- Jon tells Steve that these three pain points correspond well with the results of his own informal survey at TechEd, where he grouped SAP customers into three separate mindsets: the early eSOA adopters, those who were looking seriously at eSOA, and those customers who were much more focused on getting the most out of their existing SAP R/3 systems and distrusted the hype around the new eSOA functionality. Jon asked Steve how ASUG can meet the needs of members with such different agendas, and Steve talked about the different roles ASUG can play depending on the version numbers the member is running on, and that ASUG can do something for all of its members no matter what version of SAP they are on. However, Steve acknowledges that it can be hard to get SAP to make changes to releases that are a number of years old.


- As an example of another way that ASUG can help SAP users, Steve talks about ASUG's new "Best Practices in HCM" report, which gathers HR-related data from SAP customers and puts it into an "actionable" form that ASUG members can utilize, knowing that the data in the report was based on the "best practices" of companies with deep experience managing SAP HCM projects.

- Jon talks about how at TechEd 2007, he ran into a number of SAP customers who were frustrated by the challenge of finding the right consultants for their projects at the right price. As a result, they were focused more than ever on building a good internal team. Jon asked Steve what the training options might for companies looking to recruit and retain their own SAP talent, and how ASUG could help. Steve responded by saying that while formal training is important, that there is sometimes even more value in the simple process of networking at ASUG events and online. Being able to interact with customers in the same situation as you, or perhaps further along enough to share "best practices," is one of the biggest benefits of ASUG. Steve explains that ASUG's goal is to help provide its members with more resources so they are not as dependent on consultants who take the expertise with them when they leave, or cost a pretty penny to keep around.

- Unable to stump Steve with any hard questions, Jon has one more curve ball ready: Jon asks Steve about the new Business By Design (BBD) customers, and how ASUG plans to support this type of smaller customer, one that might have a very different kind of training need. Steve explained that ASUG will soon be running on BBD, and that ASUG is working with SAP to define the kind of support and member services the BBD customer will need. He envisions a combination of virtual support and in-person seminars and conferences.

- Steve closes the podcast by sharing his goals for ASUG for 2008, including improved web functionality and ease of use, increasing involvement of ASUG Associate Members (vendors, suppliers, etc), and the continued goal of bringing ASUG into the center of the SAP Ecosystem.

- Jon and Steve confirm that the way to get more details on items such as the ASUG HCM report, or to learn more about becoming an ASUG member, is to visit

Download Podcast (Must be Registered and Logged In!)


JonERP Feature Interview

Browse Jon's YouTube SAP Videos
Read Ultimate SAP User Guide Reviews

What is Jon Up to Now?

Track Jon in real-time on Twitter
See his latest diginomica blogs

Get Jon's SAP Blog + Videocast Feed (or Email Notifications)

Jon's "Get All My SAP Content" RSS Feed

or Subscribe to the Feed by Email

The Latest JonERP Feedback

"I have referenced your articles on for my internal Fujitsu colleagues on how the functional skill set is changing. It's not just theory, but real life change and the need for new SAP skills."

- Ranjan Baghel, Associate Director, Fujitsu America - Site Feedback

"I can't imagine any SAP professional who is serious about their career not utilizing the website. I know I used it frequently when I did SAP consulting. I use it even more now and I know my colleagues go there quite frequently to increase their knowledge of the SAP market, it is a source of great information."

- David Dawson, SAP Direct Hire Consultant, Acsys -

More Site Feedback

"Jon, you are definitely spot on with your analysis of the SAP market. I've been using your websites for over five years now. Instead of buying all the SAP books, I use your stuff to catch up with what's new in the ever-increasing SAP market." - Mark Reader Feedback

"I've kept up with your site for a long time and your articles via and elsewhere. I just realized a few months ago that you were also the author of the first SAP Consulting book that I read when I decided to take the leap from working at a Utility company to becoming an SAP Consultant. The SAP Consultant Handbook is a staple for any SAP consultant, new or experienced. I just wanted to thank you for the quality work."

- J. Michael Peace, Independent SAP Consultant -