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So What Can JonERP Do For SAP Solutions and Services Firms?

We get the question all the time: "Your web site is excellent/nifty/fun, but what can you do for clients?" So, we decided to address this with our SAP Services Blog, where you can read about what Jon Reed and the JonERP team do for clients in our typical frank language. For a broad overview of all our SAP client services, go here. Otherwise, scroll down for specifics on how Jon brings together SAP media, business strategy and Web 2.0 techniques to help his clients stay one step ahead. Also: there is plenty of bonus content here to apply to your current SAP business and marketing strategy.
What is the JonERP Business Model? Podcast Excerpt With Andy Klee of ERPtips Print E-mail

So What is the JonERP Business Model?
How JonERP Helps Third Party SAP Services and Solutions Firms

Podcast: Listen Now!
[PC users: "right click" to download file] 

Jon Reed notes: One of my most common site questions is, "I love your site, but how do you make money?" I sometimes like to flip that question around as follows:

"So how do you help third party SAP firms?" 

In this podcast interview excerpt from Andy Klee, I answered that question.

Andy asked me about the JonERP business model. 

In particular, I wanted to tell him about the work I do with: 

- SAP consulting and staffing firms
- Third party SAP software developers
- SAP service and training firms

You can listen to the podcast excerpt to get some context with that question. What I've learned: 

I love working with smaller, entrepreneurial third party SAP firms that have lots of attitude and plenty of ambition about making a name for themselves in the SAP market.

Often, this means advising such firms on:
- capitalizing on SAP market trends (examples: gaps in SAP product line, analytics trends)
- upcoming SAP technical changes to be aware of
- how to shift marketing from "broadcasting" to building a community reputation
- what works (and what doesn't) on new platforms such as LinkedIn and Twitter
- creating a winning "freemium" business model for the SAP marketplace

Some firms want me to go beyond strategy to roll up sleeves and help with the execution. I'm up for that too!

The right SAP marketing strategy involves:

combining a community mentality with a savvy use of social networking and a smart "inbound marketing" strategy via a content-rich and search optimized web site.

I get more into the details of how I help companies with these issues in my JonERP client services blog.

If you want to talk more on these topics, contact me through JonERP.com or find me on Twitter.

You may be wondering how I can help such firms in unique ways. The answer has to do with my deep background in the SAP world (since 1995), and my equally deep background in web-based community building (see my bio for more, or check out my public LinkedIn profile with recommendations). Being an SAP Mentor and a member of SAP's blogger relations program gives me access to important information about SAP's overall direction that informs the advice I share with my clients. Some of the information that is disclosed to me cannot be repeated, but other conversations are "bloggable," and I can share that type of information with clients who act on the possibilities.

In the podcast with Andy, he asks me some interesting questions about my business model and we talk about some of the dynamics of finding success in the SAP marketplace.

A few highlights from the podcast: 

On a recent advisory session with a third party SAP developer: "I recently had a two-hour session with a software vendor on Friday that's looking into how can we take our knowledge of ERP and create a meaningful product that would be successful, so they had questions like, 'Should we become an SAP software partner?' and 'How should we market to the SAP community?' That second question is one I am particularly interested in, because marketing to the SAP community is something that many companies still do a poor job of."

On the right (and wrong) SAP marketing tactics: "When we talk about the new social networking tools like Twitter, LinkedIn, and Facebook, and how third party SAP services firm can use these tools, too often there is an emphasis on broadcasting and not enough thought around, 'How do I make an impact and join a conversation about how to solve SAP problems in a meaningful way, as opposed to just pushing product?' I help companies with their strategy around these new tools and how to better participate in the SAP community, but also to be more successful with their services and make sure they're rolling out services that anticipate the trends they are seeing. For example, the trends around analytical tools and getting more out of transactional data - those are trends that I try to help companies make the most out of."

On how the SAP market differs from other ERP markets: "With smaller ERP packages, you can find master level consultants who may be able to implement almost the entire suite of functional products. But I warn them, 'You can't do that on the SAP side. You can't have one or two or three go-to consultants.' Even in an area like SAP financials, you have a range of consultants, from a product costing expert to a new General Ledger expert, to someone with industry specific costing knowledge, so you can't have just a few consultants to cover SAP the way you might have done in another product."

If you want to talk more on these topics, contact me through JonERP.com or find me on Twitter.

For more on the topic of becoming a successful third party SAP developer, you may want to check out the webinar I did for SAP SDN Subscriptions.

To check out the complete podcast with Andy, head to the JonERP Podcast Directory.

 

 

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