It's a common question I get at JonERP.com, so I built this client services section to give readers like you an inside view of the services JonERP.com provides.

The short version? I help SAP services firms make more money, compile better data, and improve their name recognition and reach in the SAP community.

So how do I do that?

A very valid question!

It all depends on the market strategy of the client and where we decide that I can make a difference.

Note: for specifics on each type of service I provide, as well as a brand new podcast where Andy Klee of ERPtips puts me on the spot about how JonERP serves third party SAP firms, go to my SAP services blog.

Examples of services I perform include paid blogging, paid podcasting, webcasts and confidential market assessments, but it's always important to make sure that these services fit into a well-defined strategy.

For many firms, this means looking at their talent management strategy and evaluating how Web 2.0 tools can help them to break down traditional barriers between service firms and the SAP ecosystem where the best talent lies. (Read more on how I approach talent management in an SAP context.)

For other clients, it's more important to focus on transforming marketing from a branding activity to an authentic, two-way conversation that deepens community relationships. This can mean enhancing the search performance of a web site, improving web site content and community, and putting tools like Twitter and LinkedIn to work. (Read more on the types of projects I have performed for clients pertaining to SAP Web 2.0 tools and marketing.)

Other times, the first work that needs to be done is to make sure that the overall recruiting strategy makes sense and is aligned with industry best practices. You'd be surprised how many times there is a gap that can be easily filled, such as an improved email "push" strategy to targeted consultants or an enhanced SAP resume screening process. (Read more about the SAP recruitment optimization work that I do, as well as my overall strategic consulting).

Of course, your recruiting and marketing strategy must appeal to your own client's decision makers. I have deep experience speaking the language of SAP decision makers - see my "SAP for CIOs" article series for examples.

Bill rates depend on the scope and duration of the project. Estimates can be provided on a case-by-case basis.

To speak with me further about your project and how I might be of assistance, please call or email me.

And yes, I do pay referrals for those who introduce me to clients that result in successful projects. Contact me to discuss.

Jon Reed is an independent SAP analyst and SAP Mentor who blogs and podcasts on SAP consulting trends. Jon is the president of JonERP.com, an interactive web site that features his take on the changing SAP marketplace. Jon works with SAP services firms to optimize their online recruiting practices and develop a more effective "conversational marketing" approach. Jon is also the author of The SAP Consultant Handbook, and he is a regular contributor to PAC's "Feeding the SAP Ecosystem" analyst blog.