Check Jon's latest diginomica blog!

Here's Jon's diginomica blog updates
Read Ultimate SAP User Guide kindle reviews Podcast Feedback

"I listen to all your SAP podcasts in my car, until my kids get mad at me and make me put on music for them instead. Keep up the good work!"

- Robert Max, 2007 Solution Manager Community of Interest, and Systems Management Special Interest Group Chair for the Americas' SAP Users Group - Visitor Feedback

"Jon, let me congratulate you on building a site which exclusively caters to SAP skills and careers and answers a lot of doubts young and senior SAP consultants have about what skills to have and get trained on."

More Site Feedback

"I have been reading your SAP newsletters for over a decade now... It's remarkable that you have now embraced the Web 2.0 delivery methods - Podcasts, Twitter etc - without sacrificing the in-depth nature of your analyses!" - Dave Sen, SAP Enterprise Architect - Reader Feedback

"I visit almost everyday to check out whether there is something new and what the future trends hold for SAP skills and careers."

More Site Feedback

"I was struggling with career direction a few years ago and you provided me with some extremely valuable advise. I've been very satisfied with my career direction which was influenced in large part by your coaching. Thanks again!" - Keith

New JonERP Feedback

"You have always been there with a prompt reply when it matters the most. You have really been a mentor in true sense."

- Hussain Sehorewala -

Get all of Jon's blogs, videocasts, and SAP content

Note that Jon blogs and videocasts on a variety of SAP and enterprise web sites. The easiest way to track all his content is through his JonERP Feedburner feed, which you can subscribe to via RSS or email. There is also additional video content to subscribe to on Jon also posts audio versions of much of his content on his JonERP iTunes Feed. To pose questions to Jon directly find him on Twitter.

Which Certification is More Marketable, SD or BW?

This question was posed to me by a professional with more than five years of experience as a user of SAP in the areas of sales operations and finance/commissions. She was looking to invest in her SAP career and take it to the next level by acquiring either an SD or BW-related certification. The first thing I did is to refer her to the article I wrote for on "Avoiding the SAP Certification Rip-Off."

I may have misled people a bit with that article title. It’s not that I feel that SAP certification is a rip-off as much as I think it’s overrated by many folks who are trying to break into the SAP field. The inflammatory article title was meant to entice people to read the article and hopefully give them a more balanced view of the pros and cons of certification before they invested.

As long as the limitations of certification are understood, it can be a good investment. That leaves us with the follow-up question: SD or BW? There are two aspects to assessing the value of certification. The first is to pick which area is most marketable going forward. I always say that certification is more effective to lay the groundwork for a new focus area than to solidify an existing knowledge base. It’s also great for pushing into the "latest and greatest" areas of SAP.

In this case, both SD and BW are well-positioned going forward. All things being equal, I might give a slight edge to BI, just because the BI product is now entrenched across the SAP product line as of the NetWeaver 2004s release. But SD is a close second, and in this case, the person who wrote me has significant experience as an SAP user in the SD area.

It’s ideal to choose a certification that is not only marketable but is also relevant to your overall SAP and industry background. That’s why in this case I like the SD certification option a little better. Having said that, SD user experience is not as important to a hiring manager as previous implementation experience. If you had this type of background and you were determined to break into BW, I wouldn’t try to hold you back.

Your passionate interest in the area of SAP you are pursuing is another key piece of the puzzle that has to be considered. If BW seems compelling to your intellect but SD seems kind of bland, then you might be better off in BW where your interest in your topic should, over time, spur you to develop a deeper expertise.

There isn’t one right answer to SD versus BW certification, so in this answer, I wanted to draw out the main factors I would encourage someone in this situation to consider.

WordPress database error: [Incorrect file format 'jos_wp_comments']
SELECT * FROM jos_wp_comments WHERE comment_post_ID = '7' AND comment_approved = '1' ORDER BY comment_date

No Comments

Add your own comment...

JonERP Feature Video

Browse Jon's YouTube SAP Videos
Read Ultimate SAP User Guide reviews

What is Jon Up to Now?

Track Jon in real-time on Twitter
See his latest diginomica blogs

Get Jon's SAP Blog + Videocast Feed (or Email Notifications)

Jon's "Get All My SAP Content" RSS Feed

or Subscribe to the Feed by Email

The Latest JonERP Feedback

"I have referenced your articles on for my internal Fujitsu colleagues on how the functional skill set is changing. It's not just theory, but real life change and the need for new SAP skills."

- Ranjan Baghel, Associate Director, Fujitsu America - Site Feedback

"I can't imagine any SAP professional who is serious about their career not utilizing the website. I know I used it frequently when I did SAP consulting. I use it even more now and I know my colleagues go there quite frequently to increase their knowledge of the SAP market, it is a source of great information."

- David Dawson, SAP Direct Hire Consultant, Acsys -

More Site Feedback

"Jon, you are definitely spot on with your analysis of the SAP market. I've been using your websites for over five years now. Instead of buying all the SAP books, I use your stuff to catch up with what's new in the ever-increasing SAP market." - Mark Reader Feedback

"I've kept up with your site for a long time and your articles via and elsewhere. I just realized a few months ago that you were also the author of the first SAP Consulting book that I read when I decided to take the leap from working at a Utility company to becoming an SAP Consultant. The SAP Consultant Handbook is a staple for any SAP consultant, new or experienced. I just wanted to thank you for the quality work."

- J. Michael Peace, Independent SAP Consultant -