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Video Blog: SAPPHIRE NOW 2011 - The Unfiltered Preview with John Appleby of Bluefin Solutions

Sapphire Now 2011 looms as one of SAP’s most important conferences in years  What better way to preview the action than with UK-based John Appleby of Bluefin Solutions, in his home office, Sybase mug in hand? John agreed to walk the plank for my first-ever Skype video taping with a new piece of software that places our profiles side by side. This is a format my video partner Dennis Howlett and I use on our newly-launched "on-demand video commentary" site. The video you are about to see here is the second shoot of the day. The sound quality was solid, the video quality pretty decent with the exception of my video angle which blipped in and out a few times. In this post, you can check out the video OR download an optimized audio file. The 30 minute video starts with some Sting jokes and banter before covering burning questions pertaining to HANA, mobility, BI 4, and on-demand (in that order). Scroll down for viewing/listening options and some time stamps.

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Audio and Video timestamps:

0:00 Opening banter and wisecracks - John shows off his Sybase mug, riffing on Sting Tweetfest re: customizing his songs for SAP. As in, dedicating "Can’t Stand Losing You" to  those who are "looking for OSS Notes gone wrong."

2:50 Why is the HANA in-memory story so important? SAP is talking about huge sales pipelines for HANA. Are they going to be able to sell at these levels for a product that is not released yet? What do we need to see at Sapphire Now, and what can SAP do to get across a convincing HANA story that is not overhyped? Will there be a focus on speed and big revenues or will the discussion hone in on customer use cases? What about HANA’s analytical apps? Will they address a customer need and spur adoption? What about speed? is that the right messaging focus for HANA?

9:50 What’s at stake for SAP with mobility at Sapphire Now 2011? What’s the latest with Project Gateway and HTML 5? What does Sybase Unwired Platform 1.5 look like? What kind of mobility announcements and platform developments will be shared at SAPPHIRE? How can SAP energize the mobility ecosystem that has been disrupted by the Sybase acquisition? And why does John give SAP a rough time about the lack of Sybase executives and product leads at SAP shows this year?

15:30 BI 4.0 - will it be announced in GA (General Availability) at Sapphire Now 2011? What’s the impact of BI 4.0? Is it as significant as SAP says? What about the hype over the Semantic Layer and "self-service" BI, empowering business users? Will the Semantic Layer liberate business users?

19:20 On-demand - "SAP is betting its future on ByDesign" - Appleby. Does this effect the future of the Business Suite as well? Will we see customers on stage given the number of live ByD customers? What about the "ByD for subsidiaries" push - will that happen at SAPPHIRE NOW? Sales OnDemand - will John Appleby kick tires with the application at Sapphire Now? Will the "design thinking" and socialized, role-based focus take hold with SAP’s other Line of Business On-Demand Apps?

25:20 Tips for making the most ouf Sapphire Now on the ground - including demo pods to visit, such as SAP’s internal IT team demonstrating their latest internal use cases.



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