Yesterday, someone asked me what we could expect out of Sapphire this year, in terms of SAP’s major announcements. Guessing at these scoops is good fun because SAP makes a point of keeping keynote announcements under wraps, and no, not even SAP Mentors get a look at the envelopes that Leo Apotheker and other keynoters will be opening. But that question got me thinking. I realized that at Sapphire, there are always three lines of questioning: 1. The agenda SAP is trying to set; 2. The agenda customers are truly interested in, and 3. The questions I am most interested in. So let’s take a look at how these might overlap, or not.

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